From spreadsheets to a real-time P&L layer.
A workshop, not a startup
I started building operations tools for distributed businesses — knowledge bases, training sites, audit forms, internal trackers. Each one solved a slice of the problem. None of them held together. The pattern was always the same: you can train people, but they can only follow what they understand.
CTO of a 120-person agency, no real-time margin
As CTO of a 120-person digital agency on Jira, every week the CFO and CEO would ask me margin and profitability questions I could not answer with the data I had. The spreadsheets were always a quarter behind reality. So I built the financial layer I needed — wired into Jira, my own tool, just for the questions in front of me. Then I deployed it inside the agency where I was CTO.
Two years in production
Every project at the agency runs through the layer. Estimate by role rate, actual by employee cost, overhead pro-rated, sales bonuses computed off real profit. Feedback comes from finance on Mondays and from PMs on Fridays. The tool I built has settled into the way the agency runs.
Saldo becomes a product
Out of those two years of production use, Saldo becomes a standalone product for other digital agencies on Jira who recognise the same problem. Flat £2,499/month — no per-seat charges. Small group on purpose: every customer gets a real conversation, not a chatbot. Stoneyworks ships it alongside Franchise.Family and onboarding.team.
